Jesus loves those who follow God's commandments. Out of love, Jesus invited the rich young man to sell what he had and follow Him. Out of love for mankind, Jesus became a poor person. When He was still on earth, He was often with the sick, the sinners, and those who were marginalized by the society. If we are to follow this teacher, we would have to walk the same path. Those who are wealthy commit no sin, as long as he/she makes good used of those weath entrusted to them.
Whether we are rich or not, Jesus asked His followers to pick up their crosses. The cross chosen for us by God must be light enough for us to bear. Do not be afraid of the cross, it is the road that leads us to heaven.